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Project Overview
Tipico Scratch & Win Ohio is a free to play geo located game for the state of Ohio. Users are presented with NFL and NCAAF "scratch style" contests for the current week, where they can enter to compete against one another. When users enter the game they can scratch containers, select up to 3 prop choices, and rank their choices from the most likely outcome to least likely outcome.
Tipico | Scratch & Win
Year
Client
Role
Tipico

Lead UI + UX Designer

User Researcher

Lead UI + UX Designer / User Research
2022
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Project Contributions
  • Lead designer spearheading the entire project build, creating a responsive design experience.
  • Gathered and created documentation for information architecture.
  • Established a full design system to implement in the design build, so consistency was maintained across the ui.
  • Interviewed key industry veterans in the sport betting industry to gather insight into usability, features, and other key aspects of the experience.
  • Rapidly prepped and executed design assets for development handoff.
  • Created user flows for features within the application.
  • Conducted iterative project walk throughs and discussions within online meeting environments.
  • Conducted rigorous QA testing and highly detailed documentation in a way developers could understand and implement for bug fixes. Reducing project turnaround times by 35%.
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