Project Contributions
- Lead designer spearheading the entire project build, creating a responsive design experience.
- Gathered and created documentation for information architecture.
- Established a full design system to implement in the design build, so consistency was maintained across the ui.
- Interviewed key industry veterans in the sport betting industry to gather insight into usability, features, and other key aspects of the experience.
- Rapidly prepped and executed design assets for development handoff.
- Created user flows for features within the application.
- Conducted iterative project walk throughs and discussions within online meeting environments.
- Conducted rigorous QA testing and highly detailed documentation in a way developers could understand and implement for bug fixes. Reducing project turnaround times by 35%.